Hasan bashir; amir Haatami
Volume 7, Issue 2 , May 2018, , Pages 23-46
Abstract
The purpose of this paper is examining the role of TV commercials on lifestyle. In this regard, after studies the Literature Review in this field, used Bourdieu life style component for lifestyle factors. Component of this model studies with foc`us on three social layer (high, medium and low) by Quantitative ...
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The purpose of this paper is examining the role of TV commercials on lifestyle. In this regard, after studies the Literature Review in this field, used Bourdieu life style component for lifestyle factors. Component of this model studies with foc`us on three social layer (high, medium and low) by Quantitative content analysis. The statistical population included all advertises in GEM TV on winter 1394. The results showed that all four factors (Furnishing the home, Outside the house, Sports and recreation and Social roles), promote the life style Belongs to the upper layer of social. The results showed that the main focus of the ads on promote of a lifestyle consistent with the upper classes in two factor Furnishing the home and Outside the house.
asqar fahimifar; hasan bashir; mohammad ferasalazl
Volume 6, Issue 2 , March 2017, , Pages 53-76
Abstract
This study aims at detecting the discourse of news storiesin four television networks of Al-Jazeera, Al-Arabiya, BBC Arabic, and Al-Alam about the events of the 2011 Egyptian revolution in the time period from the onset of the revolution to the election of Mohammed Morsi as the president of this country. ...
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This study aims at detecting the discourse of news storiesin four television networks of Al-Jazeera, Al-Arabiya, BBC Arabic, and Al-Alam about the events of the 2011 Egyptian revolution in the time period from the onset of the revolution to the election of Mohammed Morsi as the president of this country. The theories of representation, agenda-setting, and framing are employedin order to pursue the objectives of the study. The gathered datais analyzed using "practical discourse analysis method" (PDAM). The examinedpopulation in the present study consists of 10 news stories about the Egyptian revolutionfrom each news network, selectedthrough a random sampling procedure.
The results show that the common discourse of these networks is the request to emphasize on people’s demands such as the trial of Hosni Mubarak and his followers and to cease ties with Israel. However, Al-Jazeera's special discourse is on peacefulness of revolutionists and support ofthe revolution while the discourse of Al-Arabiya network is on the insecurity threatening the minority, especially Christians, after the revolution, the lack of popular support for the Islamic movements, and the atmosphere of polarization created in the society.Meanwhile, the discourse of BBC Arabic revolved around the reduced national solidarity after the revolution, the schism between Egyptian supporters and opponents of the revolution, and people's support of Muslim revolutionistswhereas Al-Alam network’s discourse emphasized on the request of Egyptian people for restoration of Egyptian-Iranian relations.
